What should be your number one objective for an interview? Get a call back! How do you increase your chances that they won’t lose your contact information (it happens, they’re people too) and miss your chance? Leave them with a slick business card. To get extra credit points, make sure it’s heavy. Studies have shown that the perceived value of heavy objects is greater than the value of light objects. My favorite business card company right now is Moo.com. Check them out.

Now lots of people have business cards and a lot of them give them away like candy. But how many have given me their card at the end of an interview? Very few. And how many have given me a glossy card that makes me want to call them five minutes out of the room? Well, so far just one. And he got the job.

The bottom line is that the interview process is all about setting yourself apart from the pack. You can’t have a terrible interview and then suddenly win over your hiring manager with a business card. But that little glossy card could be the one extra point that puts you ahead of the next guy or gal. And after all, in almost all job interviews, there is only one winner. Make sure it’s you.

If you’re ready to start planning how you’re going to win over your next hiring manager, let’s get together and talk.